The Power of Niche Marketing - Clayton Park

One of the truly interesting elements of Real Estate Sales is the realm of marketing, and it is one that Sheila and I have truly become students of over the past few years. We have read a wide range of books, articles and websites in order to become better marketers, both for ourselves, and of course, for the homes that we are selling every day! One of the keys to marketing, we have realized, is that nothing can be everything to everybody, and therefore, Niche Marketing is one of the ways that we begun to focus our efforts in the Real Estate Industry.

What is the power of Niche Marketing? Well, it is quite simple. Basically, the power of Niche marketing is that it allows you to genuinely become an expert in one smaller, more carefully defined aspect of your business, allowing you to focus your efforts more precisely, and effectively on learning everything there is to know about your "niche". Sheila and I, for example, have long been targeting Clayton Park in our direct mail campaign, however, until recently, it has been only a portion of our overall marketing efforts. We have been looking at Clayton Park Real Estate recently, and noticed that there seems to be no one serving the needs of this community, as professionals who truly focus on knowing the neighbourhood inside and out. That has become our goal, and we are taking steps to establishing ourselves as the Clayton Park Realtors. So what does that do for us?

First, it allows us to really concentrate on getting to know Clayton Park - by improving the depth of our knowledge about the neighbourhood - rather than getting to know more neighbourhoods on a broad level. We can then understand who Clayton Park appeals to in terms of housing, allowing us to focus our marketing efforts for our listings to those people who would most likely be purchasers for the area. On the Flip side, for those who are thinking of buying in the area, we will certainly be better equipped to advise them on the advantages and disadvantages of living in Clayton Park, and whether or not the Clayton Park option is a good one for them.

Secondly, it allows us to form alliances with Local Businesses, and have them be confident that we are promoting the interests of the area. We believe that Clayton Park is a community that is progressive, open and inviting, and that the businesses that the area has fostered are among the best in the region, so we look forward to partnering with local Clayton Park businesses in the future.

Thirdly, and perhaps most importantly, by focusing our efforts on one area, such as Clayton Park, it allows us to become a total resource for all the residents of the Area. We will continue to develop our website, www.claytonparkhomes.ca, so that people can check in with us to find out everything from local soccer schedules, to movie schedules to just about anything you need to know about housing in the Clayton Park area. This way, we hope to become a one-stop shop, designed to make you living experience better in the area we hope to service.

In this way, by choosing and focusing on our niche, we feel that although we have narrowed the overall number of people we are like to be providing service too, the level of service we can now provide to our Clayton Park clients will far exceed anything they have come to be used to with Realtors in the past! Check out some of our ad in the Parkview News, the Real Estate book and of course at our website - www.claytonparkhomes.ca to learn more about Marketing efforts!